Internet marketing and search engines have made it easier for businesses to come and go, it has also made life easier for customers. They don’t need to leave the comforts of home to shop and look for anything they want. This ease of transactions makes the marketplace ultra-competitive; even if you pay for ads on Google, it isn’t a guaranteed purchase. As a brand, you need to work on the adverts and copy you use to promote your products and/or services. The headline is an important part of your ad, it needs to entice a click and encourage a searcher to buy.
An experienced PPC agency cites these ways that help you write effective headlines that boost click-through and conversion rates.
When people look for products or services online, they want answers or at least information on how to get there. You want the headline to respond to a question or a problem that your target audience is looking for. Keep in mind that a person doesn’t want to buy anything, they want a solution to their problems. An ad headline that a potential customer perceives as a problem solver will get higher click-through and conversion rates.
Ask a Question
When you leverage the intent of a potential customer, your conversion rate increases because you pique their interest. When you ask a question, you connect a searcher with his or her query to your products or services.
Add the Keywords
This is a no-brainer, but some brands still fail to implement this strategy. Avoid being one of those companies that don’t get a click because the keyword isn’t in the headline. Including the search term makes it easier for your customers to find your products or services.
These are some of the ways to improve the conversion rates of your PPC advertisements. An attention grabbing headline improves the likelihood of a sale.