Timing is Everything: How to Survive a Site Migration While Saving Your Rankings

Website PlanningLaunching a newly redesigned site is exciting, but it can also be challenging. There is a lot to think about, such as budget, new content, website traffic, and rankings. This is a common scenario for business owners who are planning to migrate their campaigns to a new provider.

Site migration can take a few days before your website goes live. Traffic loss can be part of the migration process, but the severity and duration will depend on how you handle it. Read on to learn how you can manage a site migration well.

Know the Right Timing

Things may go wrong when you least expect it. No matter how organized you are, it’s better to find the ideal time. You can’t proceed with the site migration process during busy times of your business or when the budget is not enough. Even the best laid plans and strategies will go to waste when you don’t know the right timing.

Team Up With Experts

For many business owners, the task of moving a website is a scary one. After all, it should take courage to succeed with the plan. Many things will change, but that does not have to be stressful. Creating a solid game plan and seeking professional help will avoid headaches and even some issues down the road.

With the right SEO program, you will no longer have to worry about losing your rankings. A reliable and knowledgeable SEO company will work with you closely to make sure the process goes as smoothly as possible.

Communicate Your Strategy

This is a great way to know if there’s a broken link or missing content. Some business owners blame the marketing agencies they hire whenever there is a problem. The repercussions of not communicating with an expert can result in lost rankings and traffic. It’s easier and more affordable to prevent problems than to resolve them. Test your new website and make sure all features are working properly.

They say that failure to plan is a plan to fail. Keep in mind that preparation should start early. This will allow you to estimate the time, effort, and money you will invest.

 

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