One of the most traditional ways to market your business is through having a business logo and signage. After all, pictures and a few brief words are always an effective marketing strategy. However, not all businesses are able to design their own logos effectively. After all, a good business signage includes more than just affixing your logos all over the place.
A good commercial wrap from Salt Lake City is an example of an ideal business sign and overall marketing. But how can you distinguish what is a good sign from a bad one?
If it doesn’t catch people’s attention, then your signage is a failure. A good business sign — no matter where it is located or installed — should be able to catch people’s attention and allow them to remember your product and services, or at least your company name. A sign should be visible and should stand out from competitors.
What is your business about? Putting your logo is not enough. Your signage should briefly include the products and services that you offer without being too wordy and boring. A balance between briefness and informative as possible should be attained.
There is a reason fast food chains always have the colors red and yellow in their logo. These two stimulate the brain’s hunger button. In line with this, your graphics should be well thought of and constructed properly to tickle people’s conscious and subconscious interest.
Size matters a lot. Pick a spot that can store all the information that you need without appearing to be too overwhelming. Finding the right size at the right location is the key to having an effective signage.
Having a hard time choosing or making the right signage for your business? Consult with professionals and see how your simple logo in mind can be transformed into something effective and eye-catching.