Tag Archives: online

Making the Most Out of Google Adwords

Google AdwordsGoogle Adwords is an easy way of marketing online but there are a few things you need to know about it before you try your luck. Google makes more than $100 million a day from Google Adwords. This is the best example to support the idea that you don’t have to spend a lot to make a lot, says an expert from C1 Partners. Let’s take a look at how you can make the most out of it.

  • Using modified broad match and phrase match keywords. Adwords is all about keywords. The problem with conventional broad match keywords is that they generate too much traffic and exact keywords limit the amount of traffic. Modified broad match keywords and phrase match keywords hit the sweet spot when it comes to generating traffic.
  • Mastering Quality Score. Quality Score is a word that most digital marketers dread; however, there is a way to get the perfect score and that is to follow the “One per Rule.” The rule is very simple; use just one keyword per ad group. While it might insane, there is a reason to the madness. Using one keyword ensures that your keyword is closely tied to your ad text and landing page and it tells Google that your relevancy is high and it will get you your high-Quality Score.
  • Phone calls and Adwords. It is common knowledge that a lot of businesses using Adwords depend on phone calls to pump their numbers up. It is estimated that phone calls to businesses from smartphones will touch $160 billion and more by 2019. The intelligent thing for you to do is to clear the way for your potential customers to call you.

There you have it, three very simple ways to make money from Google Adwords that you didn’t know. Go ahead and try them out and see what they’ll do for your business. After all, the sky’s the limit when it comes to growing your business.

Stick to SEO Fundamentals and Avoid Cheap Tricks for Best Results

SEO in OgdenYou have already spent a considerable amount of money on digital marketing efforts, but there is something wrong with the approach. Customers are not biting. No one seems to buy into the tricks you have employed in designing and marketing the site. It’s possible you’ve taken it too far with the tricks. Professionals who have been in the search engine optimization (SEO) business tend to be carried away with fancy, trendy “stuff.” Perhaps it is time to return to the basic principles of search engine optimization.

Content, content, content

It all boils down to the content of the material posted on the site: the text, title, and description. So if your site has good enough content, then search engines like Google and Bing will place it on the priority list. You can use tricks like keyword stuffing and purchased links, but search engines now have the tools to identify these tactics. Standard Examiner shares that the best thing an advertising agency in Ogden can do for you is stick to SEO fundamentals. It’s about producing quality content to position your site on page one of search results.

Your place in Google search rankings

Google is still the most popular search engine in the world today, with an estimated one billion unique visitors each month. Google makes sure its search engine algorithm is in top form at all times, which is a challenge to marketers. Google’s approach makes them think of complying with best practices in order for the website they are working to make it to the Top Ten. Google favors high quality, compelling content with targeted keywords, smart internal linking, and optimized page titles. If you can find a team of digital marketers that can deliver such outcomes, then you’d be heading search engine results lists in no time.

Search engines refer Web users to content that is relevant to them. That is essentially what they do. The question marketers need to answer is how search engines decide on relevancy. If the content is deemed relevant, then it gets the exposure the search engine thinks it deserves.