You have already spent a considerable amount of money on digital marketing efforts, but there is something wrong with the approach. Customers are not biting. No one seems to buy into the tricks you have employed in designing and marketing the site. It’s possible you’ve taken it too far with the tricks. Professionals who have been in the search engine optimization (SEO) business tend to be carried away with fancy, trendy “stuff.” Perhaps it is time to return to the basic principles of search engine optimization.
It all boils down to the content of the material posted on the site: the text, title, and description. So if your site has good enough content, then search engines like Google and Bing will place it on the priority list. You can use tricks like keyword stuffing and purchased links, but search engines now have the tools to identify these tactics. Standard Examiner shares that the best thing an advertising agency in Ogden can do for you is stick to SEO fundamentals. It’s about producing quality content to position your site on page one of search results.
Your place in Google search rankings
Google is still the most popular search engine in the world today, with an estimated one billion unique visitors each month. Google makes sure its search engine algorithm is in top form at all times, which is a challenge to marketers. Google’s approach makes them think of complying with best practices in order for the website they are working to make it to the Top Ten. Google favors high quality, compelling content with targeted keywords, smart internal linking, and optimized page titles. If you can find a team of digital marketers that can deliver such outcomes, then you’d be heading search engine results lists in no time.
Search engines refer Web users to content that is relevant to them. That is essentially what they do. The question marketers need to answer is how search engines decide on relevancy. If the content is deemed relevant, then it gets the exposure the search engine thinks it deserves.