There are more searches occurring on mobile devices than before. That said, Google will start optimizing their index to be mobile-first and this will be a game changer when it comes to ranking sites and pages. While the update is still in its development stages, what does this mean for marketers? Companies that offer SEO, such as VerbatimSG.com, should take note as the path to primarily optimizing content for mobile is almost here.
Optimizing the website for mobile devices is only the surface of this update. What it means to shift to mobile-first indexing is to keep in mind that mobile-friendly websites matter, regardless of the device. For this, it’s important to come up with a responsive design and specific site versions for it to entice visitors and convert them into consumers.
For websites that have desktop-specific content, these will affect their rankings in the mobile search results, as queries will register websites with mobile-ready content first. Apart from these, those that will be indexed first will be Accelerated Mobile Pages.
Preparing Your Business for Mobile-First Indexing
One of the first steps to preparing your website for mobile-first indexing is to verify them to make sure that the technical structure of these pages is sound, especially if you already have mobile versions of your pages.
Also, make sure you add structured data to your pages, but remember to be concise and only use information-specific markup for your content.
If your desktop and mobile pages have slightly different contents like, if there is more content in the desktop version compared to mobile, for example, maybe a chunk of this can have its own page. Try to conceptualize the best structure that would give the user the best possible experience.
With this information, it’s safe to say that Google is preparing the internet for a mobile-first world. While it still isn’t rolled out, the concept already sounds like it will provide a great experience for users.