Shopping online is proving to be a trend these days, as stores are expanding from having physical locations to digital domains, from your browsers to your mobile phones. E-commerce is trending upwards due to the precision and convenience customers can enjoy.
The comfort of browsing through a catalogue and comparing similar products through the internet is a luxury readily available to you. Compare this to having to walk across mall sections, or even worse, travelling to another mall just to check if they are offering the same item at a cheaper price. Carrying and transporting the goods are not even a part of your concerns. Purchasing products online entail shipping — all you have to do is wait. Subscribing to your favourite shops and brands also treat you to regular e-mails informing of discounts and loyal customer packages.
Up for Grabs
Material things are not the only items sold online. Sentosa Online Store, for example, is offering customers an experience. Food discounts, theme park tickets and a package of passes are just a few of the things you only see in online shopping.
Kenya’s online retailer, KiliMall, has its Easter promotion to reward customers with vouchers and discounts of up to 80% off on all items for sale. Launched in 2014, the online mall aims to be Africa’s leader in trade and e-commerce.
Reviews and Comparisons
Young women, in particular, use online retailers for handy reviews, subscription services and price comparisons. At the 28th Annual ROTH Conference, the Millennial Moms panel affirmed the impact of e-commerce on the American consumer.
Twelve mothers between 28 and 34 years of age cite their use of Amazon reviews as a deciding factor whenever they would make a purchase. In addition to various forms of social media, these young moms consider Amazon as an influencer.
But of course, technology is bound to fail its customers sometimes.
Danni Leadbeater, a thirty-year-old mother of two, went to the mall herself and took the products she had purchased online when they failed to arrive after having paid twice and waiting for two days. The company initially offered to compensate by giving her £30 worth of vouchers, but she refused to accept them. Instead, she insisted on taking the items listed in her phone’s order list even when the store wouldn’t allow her. After a while, though, the store allowed her to leave without paying for the items.
An incident like that only contributes to technology’s advancement — surely, the store’s tech consultants are on their way to remedying the situation. E-commerce is trending upwards, and its precision and convenience are just the beginning.