Making the Most Out of Google Adwords

Google AdwordsGoogle Adwords is an easy way of marketing online but there are a few things you need to know about it before you try your luck. Google makes more than $100 million a day from Google Adwords. This is the best example to support the idea that you don’t have to spend a lot to make a lot, says an expert from C1 Partners. Let’s take a look at how you can make the most out of it.

  • Using modified broad match and phrase match keywords. Adwords is all about keywords. The problem with conventional broad match keywords is that they generate too much traffic and exact keywords limit the amount of traffic. Modified broad match keywords and phrase match keywords hit the sweet spot when it comes to generating traffic.
  • Mastering Quality Score. Quality Score is a word that most digital marketers dread; however, there is a way to get the perfect score and that is to follow the “One per Rule.” The rule is very simple; use just one keyword per ad group. While it might insane, there is a reason to the madness. Using one keyword ensures that your keyword is closely tied to your ad text and landing page and it tells Google that your relevancy is high and it will get you your high-Quality Score.
  • Phone calls and Adwords. It is common knowledge that a lot of businesses using Adwords depend on phone calls to pump their numbers up. It is estimated that phone calls to businesses from smartphones will touch $160 billion and more by 2019. The intelligent thing for you to do is to clear the way for your potential customers to call you.

There you have it, three very simple ways to make money from Google Adwords that you didn’t know. Go ahead and try them out and see what they’ll do for your business. After all, the sky’s the limit when it comes to growing your business.