Making Effective Campaigns: The Latest Trends in Search Engine Optimization

seo companyAlthough the landscape may have changed, SEO is still an important process for every business relying on web marketing. Search engine giant Google is now taking a more aggressive approach to determine what website follows standard procedures.

Google will no longer tolerate black-hat techniques for building links, thin content, and poor site design. This means if you’ve been surviving through these methods, they may not work for you anymore. If you want to stay afloat, suggests approaching an SEO company that keeps itself up-to-date with the latest trends in SEO. Here’s a quick look at some of these trends:

Not SEO, it’s Content Marketing!

Of late, the term SEO is being replaced by content marketing, although the two may have differences. This trend indicates that content is still the “king” in SEO. To stay on top, create a keyword-rich, informative and interesting content for your website.

Also, think of creating different kinds of content. Do beyond simple blogs and reports. Include info graphics, videos, and interactive quizzes.

Author Authority is Important

Google has also begun to develop mechanisms where it can learn about everything you write online. This means that the search engine will know how much in-depth knowledge you have on the subject. So, if you wish to establish author authority, you must not only update content constantly, but also write guests posts for other sites.

Links are Still Critical

Backlinks are still an important element in the process. But, the quality threshold has gone up, so spammers will be booted off the search engines.

Other current trends in SEO include the following:

• diversification of the link text to garner higher amounts of traffic
• good website design
• social media promotion must be run parallel to content promotion strategies
• mobile compatibility and performance is essential given the increased use of smart phones and tablets

If you keep up with these SEO trends, rest assured that SEO would work wonders for your website.

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