Every shopper has his own reasons when buying a product, whether he needs a replacement, a gift to give or something that will relax him. But, as a business owner, you have the power to urge people to make a purchase even if they don’t plan to. When someone enters your store, you must do what it takes to make them stay and likely buy. This is where visual merchandising comes in.
For H&M, Louis Vuitton and other famous stores, stunning visual displays of their stores is an art. Whatever the size of your store is, you need to know and understand the factors that affect your in-store sales.
A colour can make everything pop, right? This means the one you will choose can make or break your business. For instance, if you’re selling candies and other sweet treats, you may want to display strong colours to make your store feel young and alive. As online publication Entrepreneur puts it: “Colour’s influence on consumer behavior isn’t confined to just merchandise. The colours surrounding customers while they’re shopping also can influence whether they make a purchase. Warm colours like oranges and browns are inviting and reassuring to shoppers, while cooling colours like green and blue can have a calming effect.”
Apart from colour, the theme you will choose can also affect the shopping experience. Display products should tell a story, invoke emotions or alert consumers to certain products. The theme does not always have to be seasonal, as long as it’s inviting and organised.
Fixture and Fittings
This is another important factor in visual merchandising that affects profit. A leading provider of store display products in Perth, ADP Store, explains that the correct store layout and display items are the key to capture the attention of passers-by and turning them into repeating customers. Make people stop to look at your products by displaying items on shelves that are of eye level.
Visual merchandising is a way to communicate and engage with your target consumers. It does not just spur interest and draw attention, but also create a connection.