Category Archives: Business and Marketing

3 Ways to Leverage Social Media to Build a Better Brand

Social Media StrategiesSocial media is the go-to tool in today’s online marketing because it’s where most people interact with each other, get referrals about brands, and form communities of like-minded individuals. The increasing usage of this platform makes it the ideal place for you to connect with your intended audience.

Going this route can be a challenging endeavor, however. According to ad agencies in Salt Lake City, you need to implement certain strategies to succeed.

Use the Appropriate Networks

If you fail to get the results you want in your chosen social platforms, it may not be entirely your fault. It’s tempting to use all apps and websites all at once, but this is a recipe for disaster. You’ll spread your team thin and spend too much money on ineffective campaigns. Not all networks work the same for brands, as some work better for others. This is when you start assessing your goals and brand identity.

Know if your company fits the profile of the users of the social platform you want to use. Tumblr isn’t the best place to connect with customers if you’re selling steel. A good option is to focus on LinkedIn and other similar sites instead.

Visual Branding

Visuals are an important part of any social media campaign. You need to be consistent in the message you include with your images, the colors you use, and the emotions you want to elicit. If there’s inconsistency on your profiles, you might confuse your target audience.

Develop a Unique Voice

The social media profiles of your brand must be a representation of your organization’s culture and values. The posts must be a representation of what you stand for and what your customers may expect when they choose you.

If used correctly, social media is your best friend; it allows you to establish a strong online brand presence. Use the profiles as a means to connect with your audience and develop a strong voice that represents your culture.

Reducing Dangers in a Warehouse or on a Factory Floor

Warehouse HazardWarehouses, factory and production floors, and other similar buildings typically require lots of floor space as well as a high ceiling or roof. As they are often intended to house large equipment, stacks and boxes of materials and a good number of people at any time, their size is one of their most important features. Their size, however, is also one of the reasons they are often challenging to monitor for inventory, control, safety and security.

Some of the issues that may come with all that space include:

  • Difficulty in finding particular items, such as goods for moving to the store floor or for loading onto transport, and materials for production.
  • Challenges in preventing pilferage. When there are many spots on the floor that are not monitored by security personnel or with cameras, some employees may be tempted to steal from you.
  • Challenges in keeping the floor safe. As there are blind spots in a huge building, risks may also be abundant. Stocks or materials piled high are a toppling and crushing risk. If there are liquids in the area, spills may happen, possibly causing slip and fall accidents.
  • Issues with pests. Particularly if a warehouse is used to store edible items, paper, wood or any other material that attracts different pests, it may be hard keeping infestation at bay.

To prevent such problems on your warehouse or production floor, here are some suggestions:

  • Use cameras on every spot. This will make monitoring easier, both for security and for speeding up operations. Safety is also increased when you have eyes everywhere.
  • Install proper lighting. Dark corners can increase risks of accidents. Lighting can help you reduce those risks, as well as keep animals and other pests from calling your warehouse home.
  • Monitor liquids frequently. Spills are some of the most common causes of accidents in such workplaces. Monitoring areas where spills may happen can help your people react to them immediately, clean up the spill or apply absorbents and take care of the cause.
  • Limit access. Only authorised personnel should have access to your warehouse or production floor. IDs should be visible on personnel at all times. It may also help to designate clearances for specific sections.

Big buildings with hundreds or thousands of square feet of floor space require vigilance in monitoring to keep them from developing issues like theft and accidents. Use these suggestions to make sure you are on top of your operations, as well as the safety of your people.

A Peek Into the Future of Print

Commercial Printing Several industries use print for their products, for smoother operations or for documentation. With the ever-advancing technology, seamless encoding online and virtual database, how is the future of print looking?

Here’s what to expect:

The Industry

The online world may seem like it’s taking over virtually every aspect of every industry. But there is indication that printed materials still command attention. This is why the printing industry is not likely to fade away.

But demand is not as significant as it was before the digitisation.  So printing companies have to come up with better services to stand out from competitors. In addition, the businesses have to invest in new technology to appeal to more clients and deliver innovative solutions to every project.

A forward-thinking commercial printing company will make the necessary changes to maintain relevance in the digital world.

The Solutions

The upside to improving technologies is the increase in capabilities for printing companies. For example, 3D printing has brought several opportunities for greater cusomisation and new products. A printing business can expand its services to meet demand for producing three-dimensional objects for a wide range of industries.

Another innovation involves holographic printed materials. Scientists have developed a 2D inject printing technique that displays one image in one way, and another image when it’s rotated.

Technology also improves the efficiency of printing companies, reducing errors during production and refining process to deliver the best materials to clients.

Aside from advanced technologies, its effect on consumers also maintain the relevance of print. Consumers still prefer printed materials. It’s not just about preference either. People are able to retain information better when they read printed newspapers or magazines as opposed to reading content from a device.

Print is still ‘alive’. It will continue to ‘live’ as long as businesses strive to apply new technologies to deliver better solutions to clients.

Public Opinion And Business

Public Opinion

Public opinion is almost always associated with governments, governance or the influence of high-profile celebrities. Although some business owners share the same notions, most PR companies in Melbourne would agree that there is more to public opinion than just politics and celebrity endorsements.

For the People, From the People

Business success and public opinion go hand in hand. It is worth noting, for example, that most corporations that offer decent salaries and working conditions, manage to keep a full roster of workers. Their sound business decisions lead to better employee retention and customer service. One may say that this is just basic corporate decision-making: policies driven by market demands and shifts.

But, according to Professor Pino Audia from the Tuck School of Business at Dartmouth College, New Hampshire in the United States, these decisions are actually influenced by constant pressure from public opinion. Audia cites research conducted by Pew, which states that 73 percent of surveyed businesses supported government efforts to increase the minimum wage. A unified voice is what seems to make businesses listen when there is a need for change.

The Power of a Single Voice

In an article in the Harvard Business Review, Professor Audia also claimed that massive shifts in public opinion should not catch businesses unaware and unprepared. He likens this to social peer pressure saying that any entity that goes against prevailing views may be seen as an outcast. Their reputations can be severely damaged and they must either give in to the public clamour or suffer the consequences.

The power of public opinion can never be underestimated. It has felled autocratic tyrants and even empires. A poll by the firm Forrester reveals the power of public opinion in modern times. According to the results, even simple recommendations made from customer to customer carry a higher trust factor than traditional advertising or marketing. Humans only trust what they can understand, and most of the time, the only ones they trust are their fellow consumers.

Ignoring public opinion can be corporate suicide. Business owners have a choice. They can strive to give consumers what they want, or suffer the wrath of their collective voice.


Is Office Ergonomics a Good Investment?

Ideal Workplace EnvironmentPeople spend most of their lives at work in front of the computer. Fatigue, discomfort, and physical stress are the most common complaints that come from employees.

Ergonomics is not just a fancy word you hear at home shopping shows and trade fairs; there’s an actual science behind it, and experts and designers have been innovating the way we interact with physical objects. From posture, back comfort, vision, efficiency, storage, to ambient lighting, office ergonomics covers many spatial characteristics in the working environment.

The health care community urges the business sector to invest in office ergonomics. Experts claim that investing in office ergonomics will significantly decrease health care costs for the health care industry and health care claims for businesses.

Maintaining a Healthy Workspace

Office ergonomics is conceptualized with the individual worker in mind. It seeks to create a better working environment based on the physical parameters of a person. For instance, when choosing chairs, you can’t always assume that they will all be a perfect fit for all employees.

Workspace comfort starts with the desk, chair, and computer. If employees are required to sit for more than four hours straight facing a computer screen, their workspace should support their height, weight, build, and vision. Chairs and computer screens should be easily adjustable to the person using it.

The Role of Employers

Employers have an important role to play in enhancing the working conditions and well-being of their employees. Scientists claim that sitting on an ergonomic chair, such as this high-back mesh chair from Quality Used Office Furniture, reduces one’s risk of developing health problems such as chronic back pain, musculoskeletal injuries, and osteoarthritis,

If your workers are experiencing unbearable back pains and are constantly fatigued, this may result in decreased productivity and increased absenteeism. A healthier, happier workforce will have so many benefits in the long run, so from that point of view, investing in office ergonomics is certainly a great idea.

Beat the fatigue epidemic at the workplace. Invest in creating a healthy, ergonomically correct office for your employees and reap the many rewards in the near future. Happier, less-stressed employees tend to be more productive and optimistic, and that’s something you want to have in your company.

3 Benefits of Expanding Your Business

Business Expansion in Denver

Business Expansion in DenverOne the quest for financial freedom and independence, most people venture to the establishment of their own business. It’s a way to become independent by starting their own business for greater success, reaping profits and establishing a name of their own in the business world.

Let’s face it, becoming your own boss is one of the dreams people have today. Being an employee gives you the financial stability you need. However, if you do not want to stay as an employee forever, you can start your own business.

For those who already have their startup businesses, expanding it is an ideal option.

Greater Potential for Profit

One of the advantages of business expansion is it provides a greater potential for profit. With a larger business scale, you can reach more customers, get hold of the attention of investors and eventually, grow your profits in the future.

Dominating the Market Niche

Business growth may give your business the advantage it needs to be a leader in the market niche. Expansion does not only mean physically expanding your office but also moving into new geographic markets where you can acquire more customers. It gives value to the business and quality to the customers.

If you are thinking of moving to a new location or a bigger office amidst the expansion, you can hire commercial movers in Denver to ensure that all files, documents, and equipment are transferred properly and carefully.

Economies of Scale

Being a bigger business means you can take advantage of economies of scale. This means that larger companies often get discounts by buying in bulk and get better credit terms from major suppliers.

There is a wide spectrum of benefits of business expansion which all promote the overall success of the company. If the company expands and targets strategic locations where customers are expected to drop by, it may very well reap profits for the company.

3 Practical Hacks for Your Store Opening

Store Opening in West Linn

Store Opening in West LinnStarting a business is no easy feat. You’ve been toiling away for the past few months – even years – for this big day. You’re finally opening up your shop the world. Even though you already have a good number of loyal customers picking up crafts from your home or doing weekly meetups to take a few your sumptuous cupcakes, opening up a physical shop is still a dream you’ve always had. And now, it’s finally coming true.

The date is set and invitations have been sent out. The big day is coming and, of course, you want it to be a smashing success.

Here are some tricks:

Make Sure the Store is in Top Form

The last few weeks must have been filled with last minute construction changes, paint jobs, and other projects that could’ve left some wood shavings, paint cans, and other materials lying around. Do a last minute check to make sure the space is spotless. Make sure the glass front is pristine, says Action Maintenance & Construction Northwest. Better yet, hire an experienced window cleaning company. Just make sure the star of the show is as clean and presentable as possible.

Give Out Freebies

You’ve spent quite a bit of money getting the place constructed and making sure every product is ready to be sold. You’re having doubts about giving freebies and samples. But, the thing is, save for your handful of loyal customers, people are still not familiar with your store. Use the opening day to introduce your products to the public through freebies and samples.

Make It Into an Event

Why not take it up a notch and make your opening as grand as can be? Stage a ribbon cutting ceremony by inviting a local celebrity or a VIP like county officials. Organize a small street party by hiring a DJ to play some party music and serve some of your products (if it’s food) or have a company cater the party. Of course, don’t forget a photographer to document everything.

Opening a store is a huge milestone for any business owner. That said, the important thing is to manage your expectations and not overstress if some parts of your plan don’t turn out too well. Be realistic, but have fun.

How Does Room Temperature Affect Office Productivity?

Office ProductivityThe definition of thermal comfort is a person that wears a normal amount of clothes is comfortable; he or she is neither too cold nor hot. This is vital to your employees’ performance and well-being, if the temperature is not at the right level, some of your people may call in sick more often, while others may be too uncomfortable to be productive.

Attaining Thermal Comfort

The important factor that creates and maintains thermal comfort occurs when air movement is almost absent and when relative humidity is at approximately 50%. However, there is no definite ideal temperature that produces thermal comfort, because preferences vary among people. A woman’s thermal comfort is different from a man’s. A commercial heating company in Draper cites that you need to consider these before setting your office’s room temperature.

What is the Ideal Temperature?

Many studies have revealed that temperature plays an important role in productivity. Offices that are too warm make your employees feel tired faster, while rooms that are too cold make them restless and distracted. The two extremes create productivity problems.

The temperatures that will make a person feel the most productive is between 21-22C or 70-72F. If the temperature rises above 73F, it will negatively affect performance. On the other hand, if it decreases to less than 68F it also lowers a person’s productivity. Low temperatures may make one error prone and may also increase the likelihood of getting sick.

Factors to Consider

Other than gender, you must think about other factors that affect the ideal room temperature for better work performance. You must consider the season because the summer may be too hot and may require colder temperatures, and winter is on the opposite end, which may need warmer temperatures. The clothing and even body mass index of a person may affect the best temperature for work.

Thermal comfort is important as it positively or negatively affects the performance of your employees. Consider all factors to get the most out of your workforce.

Making the Most Out of Google Adwords

Google AdwordsGoogle Adwords is an easy way of marketing online but there are a few things you need to know about it before you try your luck. Google makes more than $100 million a day from Google Adwords. This is the best example to support the idea that you don’t have to spend a lot to make a lot, says an expert from C1 Partners. Let’s take a look at how you can make the most out of it.

  • Using modified broad match and phrase match keywords. Adwords is all about keywords. The problem with conventional broad match keywords is that they generate too much traffic and exact keywords limit the amount of traffic. Modified broad match keywords and phrase match keywords hit the sweet spot when it comes to generating traffic.
  • Mastering Quality Score. Quality Score is a word that most digital marketers dread; however, there is a way to get the perfect score and that is to follow the “One per Rule.” The rule is very simple; use just one keyword per ad group. While it might insane, there is a reason to the madness. Using one keyword ensures that your keyword is closely tied to your ad text and landing page and it tells Google that your relevancy is high and it will get you your high-Quality Score.
  • Phone calls and Adwords. It is common knowledge that a lot of businesses using Adwords depend on phone calls to pump their numbers up. It is estimated that phone calls to businesses from smartphones will touch $160 billion and more by 2019. The intelligent thing for you to do is to clear the way for your potential customers to call you.

There you have it, three very simple ways to make money from Google Adwords that you didn’t know. Go ahead and try them out and see what they’ll do for your business. After all, the sky’s the limit when it comes to growing your business.

Internet Use in Australia: How It Affects Commerce

Internet Use in AustraliaAccording to the ITU — the specialised agency of the United Nations for ICTs or information and communication technologies — there are more than 21 million people in Australia, or 93.1% of the population, that use the Internet, based on data as of December 2014. Other sources report almost 5.5 million broadband connection subscribers, or almost 25% of the population, in 2012. The Census Bureau estimates that the number of Internet users in 2015 has reached almost 22.8 million, from the just 6.6 million in 2000 cited by the ITU.

With these numbers and their incredible growth, Australia has become one of the 50 countries around the world with the most widespread Internet penetration. More than 90% of the population accesses the web through different devices; this is extremely high by any standard, Bambrick Media cites.

The Internet’s Effect on Business

All those numbers are indicative of one thing, at least: business is heavily dependent now on the power of the web to reach people and supply different needs. It is not only a portal through which needs are answered; the Internet is a ‘preferred’ way. People would rather use the Internet to shop for goods or services, learn about almost anything, connect with others, do their jobs and keep themselves occupied than any other way. This means you cannot discount the power of the Internet to improve your business. With such figures, why on earth won’t you use Brisbane search engine optimisation to strengthen your web presence?

Why People Choose the Internet

If a company has a website, chances are its commercial activity will either be divided into what’s generated by the website and what actual shops offer, or be eventually moved entirely to the online store. This is because people are more likely to choose the Internet counterpart of practically any business. If people could use their computer or iPhone to wash their clothes, laundry shops would be entirely online operations.

Customers want convenience. They want instant solutions to their problems. They don’t care about the traffic or the long lines; they care for what’s fast and what seems to be a service dedicated to them as individuals.

Whatever some say about the alleged death of SEO, the industry is alive and well and probably getting stronger. Use it. Your company’s success depends on SEO and other online activities that help with your promotion.