One key to building a good company reputation is getting good online reviews. When your business is in several directories with great consumer reviews, it is likely that you’ll rank higher and attract more customers. This is because positive feedback provides social proof, reassuring people that they’re making the right decision in picking your business over the others.
This makes it even more important to attract reviews. It is better to be proactive instead of just waiting for others to notice your product or make some reviews.
Invest in Good Customer Service
SEO experts in Denver and other parts of Colorado say that the secret to getting genuine and positive reviews is providing good customer service. Concentrate on providing quality product and services to encourage customers to provide a feedback. Note that consumers will only feel compelled to write a review when they had the best or the worst experience. Make sure you focus on the first.
Use Email and Social Channels
Send customers a follow-up email if you have your customers’ email addresses. You can also send them promotion details, while also encouraging them to leave an online review. It is also a good idea to use social media channels in generating feedback. You can post statuses or tweet to ask for reviews, but be sure not to overdo it.
Make Your Presence Known
If you want more local reviews, signup in local online directories. These include Google+, Yelp, Citysearch, Foursquare, and so on. Keep in mind, however, that not all local platforms will work in favor of your business. It is not a good idea to engage in all platforms if it will contribute nothing to your company. One good move is to sign up for Google Alerts to monitor consumer mentions of your business.
Address Negative Reviews
If you get negative feedback, don’t ignore or delete them. Respond to these reviews in a reasonable manner and understand the where the customer is coming from. Try to resolve such issues to leave a good impression. When you take the time to address their concerns, it will show that you care about them and their experience.
Online reviews are beneficial for your traffic and conversions. If you’re looking to increase your local organic search rankings, it is also a good idea to work with an expert. This is to adjust your strategy and work on other factors responsible for better ranking.